Welcome to RDS PURLs!
Here, you can gather more information about our exciting Personalized URL marketing program and how it can help you better reach your customers and increase your return on investment. This newer type of marketing, where each customer gets a personalized page, is a wave of the future. It allows you to broaden your marketing approach so that you can reach customers on a more personal level, rather than just marketing to them as a whole. Imagine a personalized page where you could give each customer an estimated value for their car or their home. This kind of information would attract the customer and would make them pay more attention to the marketing, thus making it much more effective. It makes the customers feel like they have their own little website. The possibilities of Personalized URL marketing are endless, making it far more effective than traditional marketing methods. Our marketing strategy is really simple. It is quite literally as easy as 1, 2, 3.
Personalize a Page
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Whether you are a realtor or an automotive shop, the first step is to customize a template page. Together, we will customize the page to your specifications, including what information you would like to show as well as the look and feel of the page. For example, the page could show an estimated value for that customer's home or the book value for their 2005 Toyota Camry. If the customer hasn't been back for an oil change in a while, you can use this page to remind them to set up an appointment. You could then even throw in a coupon to entice them to come in for an oil change!
Once you have determined how you want a single page to look, the remaining pages will be created using that same template, with all of the information automatically personalizing for each customer you mail to. This allows for a very customizable, robust marketing approach.
Mail Postcard
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Once you have settled on a personalized page template, we will also work with you to customize a postcard. This postcard will display the customer's link to their personalized page. The link generally contains the combination of the user's first and last name, but you could use their address or choose from other alternatives. We can also customize it to say a specific message or show certain graphics. Once the postcard is settled on, we will mail the postcard to the addresses you chose. So all you really have to do is tell us how you want it to look and we will do the rest, including printing and postage.
Get Results
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Once the postcards are mailed out, you will begin to see the hits start to roll in. With our results page, we let you track what users have visited their site, when they visited, who the most recent visitors were and even whether or not they contacted you via email. This results page also shows you the response rate and more! The results page can also be customized to show even more information depending on what you may need.
With this flexibility, you can use the results however you see fit. This results page lets you keep on top of your marketing and REALLY lets you know how effective it is. What is better than knowing EXACTLY which specific users have noticed your piece of marketing? This results page completes a very robust and effective marketing strategy.